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We Value History and Institutions Preserving It

“I believe that the more you know about the past, the better you are prepared for the future.”

- Theodore Roosevelt

Why History Matters  

Gaining insight into the future – be it a new innovation or secular trend – actually starts with knowing its history. Opportunities don’t emerge out of the blue, they build on the past by updating and ultimately replacing past technologies. The past lays the foundation, and insight into this link provides a view into future possibilities. To understand a secular trend, by definition, requires drawing a line from a particular past point of reference to today in order to create a trend line. And, for evolutionary shifts we understand them only in relation to the past, for knowing what consumers are shifting away from informs our understanding on what they are shifting toward. The past matters because it provides this context.

Because History is Worth Saving We Donate to History-Saving Institutions

History is worth saving, and that is why our firm supports preserving our past by donating resources to the National Trust for Historic Preservation, the National Archives Foundation, and the Smithsonian. We owe a debt of gratitude to those that came before us – the builders, creators, and inventors – that bequeathed what our current generation now builds on. While it was past generations that got us to where we are today, their legacy and lessons remain in the historic places and artifacts they left behind. We chose these three institutions because they are leaders in saving places, manuscripts, and artifacts, respectively. If you are also interested in supporting these organizations, please see the links below.

See our Thought Pieces on Innovations, Evolutionary Shifts, and Secular Trends.  Click here